EDOS - Air Loyalty Token Sale

``Unleashing the power of rewards for airlines and their loyal travellers``

Private Sale is LIVE!

50% Bonus NOW

Loyalty Programs - Key Issues Solved

Problem:

A growing conflict is the inability for travellers to easily redeem their points for their preferred travel rewards, as airlines have had to prioritise profitability initiatives in an increasingly competitive market.

A fragmented booking landscape means airlines have only captured 10.6% or US$82.2 billion of the US$776 billion available in the ancillary market. Source: CarTrawler, 8th annual report).

FOR AIRLINES THIS MEANS:

  • Growing conflict between loyalty recognition and value delivery.
  • Growing redemption liabilities.
  • Diminishing traveller loyalty to the brand.
  • High and increasing administration/operational costs.
  • Barriers to accessing additional ancillary revenue streams.

FOR TRAVELLERS THIS MEANS:

  • Poor and fragmented booking experience.
  • Expectations not being met and perceived value diminished.
  • Not feeling central to the booking process as is seen in other leading consumer-facing industries.

 

The East2 Solution:

The decentralised marketplace transforms travel services, powered by EDOS and superior data: traveller-focused with flexible, dynamic, and intelligent booking experiences.

East2 & EDOS

East2 is a company with deep airline and travel technology expertise having previously (as EB2) developed a sophisticated and proprietary airline Internet Booking Engine which was acquired by Sabre Inc. Dallas, USA and continues to power airlines online booking systems around the world today.

Capitalising on our airline expertise in conjunction with new and emerging technologies including Blockchain, Smart Contracts and EDOS, East2 disrupts and changes the long-standing airline frequent flyer model, creating a new travel loyalty eco-system that benefits airlines and airline travellers.

EDOS - benefits for travellers:

  • EDOS can be redeemed for any flight. 
  • EDOS don’t expire.
  • EDOS can be bought and sold without restriction.
  • EDOS Bonus Rewards can be earned through Action Projects.
  • EDOS retain value and are non-inflationary due to their limited supply.
  • EDOS offers more relevant travel products and service offerings in the eco-system.
  • EDOS are awarded and redeemable almost immediately.
  • EDOS promotes a better traveller experience. 

EDOS - benefits to airlines:

  • Strengthens the loyalty of frequent flyers.
  • Generates meaningful engagement and recognition.
  • Reduces liabilities, due to the flexible nature of EDOS.
  • Unprecedented insights into consumer behaviour of their frequent flyers.
  • End-to-end traveller visibility and intent
  • Ability to deliver curated product offerings.
  • No ‘black-out’ redemption travel periods. 
  • No complicated redemption rules and restrictions.
  • Generates new ancillary revenues.
  • Reduces operating costs, structures and processes. 

EDOS Token Sale

EDOS will be built on ERC20 standard tokens with a fixed supply of 4 billion tokens. 60% (2.4 billion) of these EDOS are offered for sale at 1 EDOS = 0.0000238ETH over three stages as follows:

Private Sale:

  • 15th August to 15th December 2018
  • Up to 50% Bonus EDOS tokens

Pre-sale:

  • 16th December to 31st January 2019
  • 25% Bonus EDOS tokens

Sale

  • 1st February to 31st March 2019

EDOS Allocation:
EDOS will be distributed within 4 weeks of the end of Pre-sale and Sale.
Any unsold EDOS from the sale will be burnt.
The 40% (or 1,6 billion) EDOS balance (EDOS Other) of fixed supply to be used as follows:

Roadshow & Events

Location Date Time/s Info and Registration Maps
SINGAPORE Tuesday 21st August 2018 19:00 – 21:30 Meet Up Map
HONG KONG Wednesday 22nd August 2018 19:00 – 21:30 Meet Up Map
SEOUL Thursday 30th August 2018 19:00 – 21:30 Meet Up Map
BERLIN Sunday 9th September 2018 19:00 – 21:30 Meet Up Map
BARCELONA Monday 17th September 2018 19:00 – 21:30 Meet Up Map
MANILA Wednesday 3rd October 2018 18:00 – 21:00 Meet Up Map
MALTA 1-2 November 2018 09:00 – 20:00 Event Map
BARCELONA Thursday 29th November 2018 08:30 – 19:00 Event Map
SHANGHAI 6-7 December 2018 09:00 – 17:00 Event Map

Roadmap

Our Team and Advisors

East2 Core Management Team

The East2 team has extensive airline commercial and technology experience and capabilities, having previously developed a sophisticated and proprietary Internet Booking Engine (IBE)  QuickTRIP, which was acquired by Sabre Inc. Dallas, USA  and continues to power airlines’ online booking systems around the world today.

Stephen Bartlett-Bragg

Co-Founder and Executive Director Commercial

Stephen Bartlett-Bragg

Stephen Bartlett-Bragg

Co-founder & Executive Director Commercial

Stephen has extensive senior airline experience with Qantas and British Airways across Asia/Pacific and Europe with primary responsibilities in commercial sales, marketing, distribution (online/offline and direct/indirect) and market development. He co-founded EB2 International Limited and East2 Limited with John Edginton.

Linkedin

John Edginton

Co-Founder and Executive Director Operations

Robert Downey

John Edginton

Co-Founder and Executive Director Operations

John brings considerable leadership skills in starting, building managing (CEO capacity) a diverse range of businesses including co-founding East2 Limited (2016) and EB2 International Limited (2000) with Stephen. Through CEO, vice president, executive and financial director positions in numerous companies, he has proven he can assemble and direct the optimum resource for any objective.

Linkedin

 

 

Laurence Leung

General Manager Asia

Laurence Leung

Laurence Leung

General Manager Asia

Laurence was an integral team member at EB2 International and brings strong airline, technology, travel and transport experience, as well as a strong networking capacity across Asia. Experience across leading companies that include; Sabre, Air Macau, Cathay Pacific Airways, MTR Corporation and Omnilink Consultants.

Linkedin

David Leek

Senior Director Airline Consulting

David Leek

David Leek

Senior Director Airline Consulting

David brings extensive airline commercial automation and distribution skills from Europe, and across Asia/Pacific including managing significant projects with leading airline that have included; Qantas Airways, British Airways, SAS, Cathay Pacific and Air New Zealand.

 

 

 

David Turton

CTO and Technology Lead

David Turton

David Turton

CTO and Technology Lead

David was part of the original EB2 team and brings extensive product design and development skills. His experience includes consulting principle on numerous airline-digital programs including 20 months as ecommerce team lead on Lufthansa Group Airline.om. Former Product Principal at Sabre managing SabreSonic Web.

Linkedin

 

Tomasz Korwin-Gajkowski

Chief Blockchain Lead

Tomasz Korwin-Gajkowski

Tomasz Korwin-Gajkowski

Chief Blockchain Lead

Tomasz is an accomplished and highly involved adviser and software Consultant in the DLT/Blockchain and cryptocurrency space since 2011.

He is an active participant, speaker and organiser of conferences (e.g. Blockchain Next, IT Akademia j-labs). Co-founder of Hyperledger Krakow and Crypto@Cracow – one the biggest meet-up group in Poland dedicated to Blockchain and cryptocurrencies.

Performed workshops and presentations for multiple organisations including: Frankfurt School of Finance & Management, Department of Strategy of PGE (Polish Energy Group), Polish Ministry of Digital Affairs, Brown Brother Harriman bank and National Bank of Cambodia.

Co-founder of P2P.Systems – group of professionals focusing on the cryptocurrency and Blockchain-related projects.

Member of the “Blockchain/DLT and digital currencies” workgroup lead by the Polish Ministry of Digital Affairs.

Linkedin

 

East2 Advisory Board

Steve Puckett

Director Singapore & Board Advisor

Steve Puckett

Steve Puckett

Director East2 Pte Ltd Singapore

Steve is a seasoned business leader who has founded a number of enterprises in the energy, tech and financial space over the past years, after a successful international career with a global energy corporation, where latterly he held Asia-wide responsibilities. He currently leads a business focused on strategy development and acquisitions. He has lived in Asia for 30 years and is a director of a number of public and privately held businesses.

He is the former President of the British Chamber of Commerce in Singapore and the former Chair of the collective British chambers of commerce in South East Asia and a former board member of the European Chamber of Commerce.

Linkedin

 

Ray Grainger

Board and Airline Advisor

Ray Grainger

Ray Grainger

Board and Airline Advisor

Ray served as Deputy Director of Sales for British Airways, and as VP Sales for the oneworld airline alliance, from its inception in 1999, both with worldwide responsibility. Other senior positions at British Airways included; Director Ground Operations Heathrow responsible for all BA and many third party operated flights, Head of Revenue Management, and Managing Director of Travicom (Galileo predecessor company).

Ray’s non-executive board experience includes EB2, where he was the first appointed Non Executive Director and oversaw the company’s sale to Sabre.  After retiring from BA, Ray has run a successful aviation consulting business.

Linkedin

 

Jenny Lourey

Board and Airline Advisor

Jenny Lourey

Jenny Lourey

Board and Airline Advisor

Jenny has an accomplished airline, media and travel career spanning Europe and Asia/Pacific that includes leading brands; Qantas Airways, British Airways, Qantas Holidays, Carnival Australia, S2i Communications and The Public Relations Agency. Jenny has held many executive management and CEO roles and educational achievements that include; Bachelor of Arts (B.A.), Post graduate studies in Leadership, Management, Marketing, Commerce at University of Sydney, UCLA, Harvard, Insead, London Business school, University of NSW

Linkedin

 

 

East2 Advisors

Angela Wright MBE

Strategic Advisor

Angela Wright MBE

Angela Wright MBE

Strategic Advisor

Angela’s focus is in bringing Humanity+ innovation to market with an emphasis on strategy, automation, and hyper-personalisation. Her particular areas of interest are risk mitigation, ethical wealth generation, functional trending analysis, and Humanity+ differentiation, owning and working with multi-million dollar businesses in both hemispheres including travel and tourism, health and wellness, agriculture and food.

Linkedin

 

 

Dr. Alexander Ressos

Chief Legal Advisor

Dr. Alexander Ressos

Dr. Alexander Ressos

Chief Legal Advisor

Dr Alexander Ressos is a corporate partner based in the Singapore office of Ressos, an international law firm with a primary focus on blockchain/cryptocurrency and initial token offerings.
A lawyer qualified in England, Hong Kong and Germany, as well as a Singapore-registered foreign lawyer, Dr Ressos is uniquely positioned to advise on cross-border legal matters in the blockchain and technology space. He has a deep understanding of corporate/commercial law, securities regulation and international taxation, as well as the regulatory environment of Singapore in respect of technology businesses.
Prior to establishing Ressos as an integrated provider of legal, tax and corporate services, Dr. Ressos worked for Clifford Chance and other leading firms in Frankfurt, Dubai, Jersey and Singapore, eventually as a partner. He studied in Bonn, Lausanne, Cologne, London and Paris, and holds a Ph.D. in capital markets and insurance law.

Linkedin

 

 

Moreen Tai

Chief Compliance Advisor

Robert Downey

Moreen Tai

Chief Compliance Advisor

Moreen Tai is a senior lawyer based in the Singapore office of Ressos, an international law firm with a primary focus on blockchain/cryptocurrency and initial token offerings.
An English-trained lawyer by background and having for many years served as the Head of Compliance of a major funds and capital introduction business in Singapore, Moreen has a deep understanding of AML/CFT compliance and other relevant regulatory compliance frameworks in Singapore, Hong Kong and the UK.
Heading the compliance department at Ressos, Moreen Tai has extensive expertise advising technology companies and other businesses within the blockchain/crypto industry on regulatory compliance matters. She speaks English, Mandarin Chinese and Bahasa Malaysia.

Linkedin

 

 

John Underwood

Platform Advisor

John Underwood

John Underwood

Platform Advisor

John has a rich history of embracing emerging and disruptive technologies and approaches. He has owned and operated software services and product companies reliant on emerging technologies to build mission critical applications for the world’s largest corporations, founded companies on Wall Street, in Australia and Hong Kong and has built thriving, online provincial communities in the Philippines. He has been invested in blockchain technologies for the past 4 years, gaining from the advice and insight from the likes of Scott Stornetta (Satoshi paper) and working closely for two years with Dan Larimer (EOS) on initiatives for regulated platforms bringing this experience to head the platform initiatives for East2.

Linkedin

 

Scott Darrow

Software Development Advisor

Scott Darrow

Scott Darrow

Software Development Advisor

Scott is a seasoned Technology Executive with over 30+ years international experience working at the junction of business and software innovation and has been leading talented team of developers with blockchain experience to deliver complex software solutions for a number of years.

Scott has significant experience and insight at both the strategic and execution level across all facets of technology but notably with UX, product design and development as well as marketing new technology solutions.

Linkedin

 

 

Brett McDougall

Airline Advisor

Steve Puckett

Brett McDougall

Airline Advisor

Brett has broad airline executive management experience with leading brands Qantas Airways, Qatar Airways and Royal Brunei Airlines across Asia/Pacific and Europe and managed Philippine Airlines general sales agency across Australia. Brett skills includes managing strategic, operational, sales and corporate responsibilities in the travel sector and has a sound appreciation of regional cultures.

Linkedin

 

Susan Shing

Business Advisor

Robert Downey

Susan Shing

Business Advisor

Susan has been delivering complex change programs, running sizeable operations and managing client delivery contracts for many years across a number of industries, but dominated by financial services and technology. She has direct start up experience, worked with multinational organizations as well as specialized SMEs and understands the intricacies, challenges and operational requirements within each of these structures.

Linkedin

 

Paul Neilson

Blockchain Platform Technical Architect

Paul Neilson

Paul Neilson

Blockchain Platform Technical Architect

Paul is known for his extraordinary insights into emerging and real time developments in leading edge technologies and methodologies. He is the chief architect for the platform and has a history of successful executive oversight of the development of crypto, human resources, banking and telecommunications systems for major Financial Services, Telecommunications, E-commerce and Cyber Security organizations.

Paul has lived and worked in some of the world’s major financial centres, including Wall Street, Singapore and Hong Kong.

Linkedin

 

Nigel Gardener

Smart Contract Solutions Advisor

Nigel Gardener

Nigel Gardener

Smart Contract Solutions Advisor

Nigel has worked in the payment services space delivering innovative online payment solutions and ecommerce portals to companies in Australia, Japan and the Philippines with multiple currencies and payment methods. Working with payments systems means Nigel has valuable knowledge in security and privacy requirements which are also key aspects to our innovative solutions.

He delivers to the project skills in smart contracts and cryptocurrency wallets.

Linkedin

 

 

What our alliances and partners are saying:

We have started engaging in discussions with challenger brands to partner with us on our solutions design and development – this is what they have to say:

I know Stephen and John for a number of years since we engaged them to build improved E-commerce platform for S7. This step was a game changer at that time and since we engaged with EB2, we have built the strong basement for further growth and improvements of S7, which took us to more than 50% online in 2017.

It was a real please working with Stephen and John, it was a nice and efficient Team full of agile, prompt decision-making and attention to details. The Team they build together was a real stars and huge professional. I’m very happy to hear that East2 is back in the game again. The opportunity they identified should be real disruption and I believe will move the industry forward.

Dmitry Chuyko VP Innovation S7 Group.

We were impressed with what EB2 achieved in the market place and through Laurence Leung we were introduced to East2 as we required impartial strategic consultancy for our new distribution transformation and the innovative design of Next Generation PSS. East2 has the skilled team and airline experience to guide us through a one-year engagement resulting in a clear vision of global airline industry trends and recommendations of NDC implementation and EMD-based ancillary service adoption under IATA standards.

I am excited to look forward for their new airline products.

Li Zhijun, General Manager of PSS Dept., IT Solution, China Eastern Airlines.

Cover-More continues to be impressed with the vision that East2 has in focusing on changing the travellers booking experience whilst ensuring they never lose sight of the importance of third party travel providers, such as Cover-More and others like us.

In order to demonstrate our joint capabilities (which are now possible with new technologies like IATA’s NDC), East2 and Cover-More have jointly developed a working prototype which integrates Cover-More’s data with British Airways test-data hub.

The East2 team knows and understands the aviation industry extremely well and to this end they are well positioned to drive behavioral change from what is currently a centralised booking process to a direct booking model that benefits both airlines and their travellers.

Cover-More Travel Insurance is a Global innovation partner of East2

 

Judith Crompton - CEO EMEA Cover-More Group

I understand East2 is in the process of a Token Sale which supports the development work of your blockchain technology based airline loyalty solution. We are delighted to have entered into a broad ranging partnership agreement with East2, a company we have got to know well over the last 18 months, and possibly leading to our investment for synergy and added value of Pi-Solution.  Both our companies offer different but valuable software solutions to airlines and we are both well experienced in the airline travel sector. This agreement allows us to mutually benefit from East2’s experience promoting and growing a global business, and our success and network in the rapidly growing Chinese airline market.

Tom Feng, President, PI Solution

Our Experience and Alliances

Contact Us

info@east2.io
For information about this EDOS Sale

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