A Decentralised Marketplace For Airlines & Loyal Travellers

East2 is transforming the travel experience using EDOS tokens on the blockchain for flexible, dynamic and intelligent booking experiences.

Token Public Sale Has Now Finished

East2 – Reinventing Travel Experience

Our latest video for East2, a decentralised marketplace that transforms travel services for airlines and their loyal travellers. A comprehensive solution with flexible, dynamic, and intelligent booking experiences, powered by EDOS.

Watch Video

East2 - Reinventing Travel Experience

Loyalty Programs - Key Issues Solved

Problem:

A growing conflict is the inability for travellers to easily redeem their points for their preferred travel rewards, as airlines have had to prioritise profitability initiatives in an increasingly competitive market.

A fragmented booking landscape means airlines have only captured 10.6% or US$82.2 billion of the US$776 billion available in the ancillary market. Source: CarTrawler, 8th annual report).

FOR AIRLINES THIS MEANS:

Growing conflict between loyalty recognition and value delivery.
Growing redemption liabilities.
Diminishing traveller loyalty to the brand.
High and increasing administration/operational costs.
Barriers to accessing additional ancillary revenue streams.

FOR TRAVELLERS THIS MEANS:

Poor and fragmented booking experience.
Expectations not being met and perceived value diminished.
Not feeling central to the booking process as is seen in other leading consumer-facing industries.

The East2 Solution:

The decentralised marketplace transforms travel services, powered by EDOS and superior data: traveller-focused with flexible, dynamic, and intelligent booking experiences.

East2 & EDOS

East2 is a company with deep airline and travel technology expertise having previously (as EB2) developed a sophisticated and proprietary airline Internet Booking Engine which was acquired by Sabre Inc. Dallas, USA and continues to power airlines online booking systems around the world today.

Capitalising on our airline expertise in conjunction with new and emerging technologies including Blockchain, Smart Contracts and EDOS, East2 disrupts and changes the long-standing airline frequent flyer model, creating a new travel loyalty eco-system that benefits airlines and airline travellers.

EDOS - benefits for travellers:

  • EDOS can be redeemed for any flight.
  • EDOS don’t expire.
  • EDOS can be bought and sold without restriction.
  • EDOS Bonus Rewards can be earned through Action Projects.
  • EDOS retain value and are non-inflationary due to their limited supply.
  • EDOS offers more relevant travel products and service offerings in the eco-system.
  • EDOS are awarded and redeemable almost immediately.
  • EDOS promotes a better traveller experience.

EDOS - benefits to airlines:

  • Strengthens the loyalty of frequent flyers.
  • Generates meaningful engagement and recognition.
  • Reduces liabilities, due to the flexible nature of EDOS.
  • Unprecedented insights into consumer behaviour of their frequent flyers
  • End-to-end traveller visibility and intent.
  • Ability to deliver curated product offerings.
  • No ‘black-out’ redemption travel periods.
  • No complicated redemption rules and restrictions.
  • Generates new ancillary revenues.
  • Reduces operating costs, structures and processes.

EDOS Token Sale

STRUCTURE & PHASES EDOS FUNDRAISING GOALS

$16,000,000

TARGET ON CROWDSALE

$ 2,000,000

SOFT CAP

4,000,000,000

TOTAL TOKEN SUPPLY

UTILITY

TOKEN TYPE

ETH, USD

PURCHASE METHODS

WHITE PAPER

The 40% (or 1,6 billion) EDOS balance (EDOS Other) of fixed supply to be used as follows:

TOKEN DISTRIBUTION

  • 18% Staff & Contributors
  • 20% Reserve - Alliances & Partners
  • 60% Private & Token Sale
  • 2% Pool - Advisors & Consultants

USE OF PROCEEDS

  • 15% Marketing & Communications
  • 15% Operations
  • 15% Business Development & Partnerships
  • 50% Development
  • 5% Legal and Compliance

SALE DATES

DATES & TIMELINES FOR SALE PERIODS

EDOS will be built on ERC20 standard tokens with a fixed supply of 4 billion tokens. 60% (2.4 billion) of these EDOS are offered for sale at 1 EDOS = 0.0000238ETH over three stages as follows:

PUBLIC SALE

1st April to 31st May 2019

EDOS will be distributed within 4 weeks of the end of Pre-sale and Sale. Any unsold EDOS from the sale will be burnt.

Roadmap

Our Team and Advisors

East2 Core Management Team

The East2 team has extensive airline commercial and technology experience and capabilities, having previously developed a sophisticated and proprietary Internet Booking Engine (IBE)  QuickTRIP, which was acquired by Sabre Inc. Dallas, USA  and continues to power airlines’ online booking systems around the world today.

Stephen Bartlett-Bragg

Co-Founder and Executive Director Commercial

Stephen Bartlett-Bragg

Stephen Bartlett-Bragg

Co-founder & Executive Director Commercial

Stephen has extensive senior airline experience with Qantas and British Airways across Asia/Pacific and Europe with primary responsibilities in commercial sales, marketing, distribution (online/offline and direct/indirect) and market development. He co-founded EB2 International Limited and East2 Limited with John Edginton.

Linkedin

John Edginton

Co-Founder and Executive Director Operations

Robert Downey

John Edginton

Co-Founder and Executive Director Operations

John brings considerable leadership skills in starting, building managing (CEO capacity) a diverse range of businesses including co-founding East2 Limited (2016) and EB2 International Limited (2000) with Stephen. Through CEO, vice president, executive and financial director positions in numerous companies, he has proven he can assemble and direct the optimum resource for any objective.

Linkedin

 

 

Laurence Leung

General Manager Asia

Laurence Leung

Laurence Leung

General Manager Asia

Laurence was an integral team member at EB2 International and brings strong airline, technology, travel and transport experience, as well as a strong networking capacity across Asia. Experience across leading companies that include; Sabre, Air Macau, Cathay Pacific Airways, MTR Corporation and Omnilink Consultants.

Linkedin

David Leek

Senior Director Airline Consulting

David Leek

David Leek

Senior Director Airline Consulting

David brings extensive airline commercial automation and distribution skills from Europe, and across Asia/Pacific including managing significant projects with leading airline that have included; Qantas Airways, British Airways, SAS, Cathay Pacific and Air New Zealand.

 

 

 

David Turton

CTO and Technology Lead

David Turton

David Turton

CTO and Technology Lead

David was part of the original EB2 team and brings extensive product design and development skills. His experience includes consulting principle on numerous airline-digital programs including 20 months as ecommerce team lead on Lufthansa Group Airline.om. Former Product Principal at Sabre managing SabreSonic Web.

Linkedin

 

Tomasz Korwin-Gajkowski

Chief Blockchain Lead

Tomasz Korwin-Gajkowski

Tomasz Korwin-Gajkowski

Chief Blockchain Lead

Tomasz is an accomplished and highly involved adviser and software Consultant in the DLT/Blockchain and cryptocurrency space since 2011.

He is an active participant, speaker and organiser of conferences (e.g. Blockchain Next, IT Akademia j-labs). Co-founder of Hyperledger Krakow and [email protected] – one the biggest meet-up group in Poland dedicated to Blockchain and cryptocurrencies.

Performed workshops and presentations for multiple organisations including: Frankfurt School of Finance & Management, Department of Strategy of PGE (Polish Energy Group), Polish Ministry of Digital Affairs, Brown Brother Harriman bank and National Bank of Cambodia.

Co-founder of P2P.Systems – group of professionals focusing on the cryptocurrency and Blockchain-related projects.

Member of the “Blockchain/DLT and digital currencies” workgroup lead by the Polish Ministry of Digital Affairs.

Linkedin

 

East2 Advisory Board

Steve Puckett

Director Singapore & Board Advisor

Steve Puckett

Steve Puckett

Director East2 Pte Ltd Singapore

Steve is a seasoned business leader who has founded a number of enterprises in the energy, tech and financial space over the past years, after a successful international career with a global energy corporation, where latterly he held Asia-wide responsibilities. He currently leads a business focused on strategy development and acquisitions. He has lived in Asia for 30 years and is a director of a number of public and privately held businesses.

He is the former President of the British Chamber of Commerce in Singapore and the former Chair of the collective British chambers of commerce in South East Asia and a former board member of the European Chamber of Commerce.

Linkedin

 

Ray Grainger

Board and Airline Advisor

Ray Grainger

Ray Grainger

Board and Airline Advisor

Ray served as Deputy Director of Sales for British Airways, and as VP Sales for the oneworld airline alliance, from its inception in 1999, both with worldwide responsibility. Other senior positions at British Airways included; Director Ground Operations Heathrow responsible for all BA and many third party operated flights, Head of Revenue Management, and Managing Director of Travicom (Galileo predecessor company).

Ray’s non-executive board experience includes EB2, where he was the first appointed Non Executive Director and oversaw the company’s sale to Sabre.  After retiring from BA, Ray has run a successful aviation consulting business.

Linkedin

 

Jenny Lourey

Board and Airline Advisor

Jenny Lourey

Jenny Lourey

Board and Airline Advisor

Jenny has an accomplished airline, media and travel career spanning Europe and Asia/Pacific that includes leading brands; Qantas Airways, British Airways, Qantas Holidays, Carnival Australia, S2i Communications and The Public Relations Agency. Jenny has held many executive management and CEO roles and educational achievements that include; Bachelor of Arts (B.A.), Post graduate studies in Leadership, Management, Marketing, Commerce at University of Sydney, UCLA, Harvard, Insead, London Business school, University of NSW

Linkedin

 

 

East2 Advisors

Dr. Alexander Ressos

Chief Legal Advisor

Dr. Alexander Ressos

Dr. Alexander Ressos

Chief Legal Advisor

Dr Alexander Ressos is a corporate partner based in the Singapore office of Ressos, an international law firm with a primary focus on blockchain/cryptocurrency and initial token offerings.
A lawyer qualified in England, Hong Kong and Germany, as well as a Singapore-registered foreign lawyer, Dr Ressos is uniquely positioned to advise on cross-border legal matters in the blockchain and technology space. He has a deep understanding of corporate/commercial law, securities regulation and international taxation, as well as the regulatory environment of Singapore in respect of technology businesses.
Prior to establishing Ressos as an integrated provider of legal, tax and corporate services, Dr. Ressos worked for Clifford Chance and other leading firms in Frankfurt, Dubai, Jersey and Singapore, eventually as a partner. He studied in Bonn, Lausanne, Cologne, London and Paris, and holds a Ph.D. in capital markets and insurance law.

Linkedin

 

 

Brett McDougall

Airline Advisor

Steve Puckett

Brett McDougall

Airline Advisor

Brett has broad airline executive management experience with leading brands Qantas Airways, Qatar Airways and Royal Brunei Airlines across Asia/Pacific and Europe and managed Philippine Airlines general sales agency across Australia. Brett skills includes managing strategic, operational, sales and corporate responsibilities in the travel sector and has a sound appreciation of regional cultures.

Linkedin

 

Simon Giselbrecht

Blockchain Advisor

Maya Middlemiss

Simon Giselbrecht

Blockchain Advisor

Simon was an early adopter and has been vested in blockchain as early as 2011 and thought himself to program in Python with a focus on tokenomics of Neo and ERC20 protocols. He has built his career around the applicability of technology as an Architect that enables simplification of business models whilst ensuring security & risk management requirements are addressed. He brings with him expertise in the area of corporate finance & treasury, and vast expertise from his Big4 days as a Certified Information System Auditor / Manager focusing on the implementation of frameworks to address IT Security, Governance, Risk and Compliance requirements.
Linkedin

What our alliances and partners are saying:

We have started engaging in discussions with challenger brands to partner with us on our solutions design and development – this is what they have to say:

I know Stephen and John for a number of years since we engaged them to build improved E-commerce platform for S7. This step was a game changer at that time and since we engaged with EB2, we have built the strong basement for further growth and improvements of S7, which took us to more than 50% online in 2017.

It was a real please working with Stephen and John, it was a nice and efficient Team full of agile, prompt decision-making and attention to details. The Team they build together was a real stars and huge professional. I’m very happy to hear that East2 is back in the game again. The opportunity they identified should be real disruption and I believe will move the industry forward.

Dmitry Chuyko VP Innovation S7 Group.

We were impressed with what EB2 achieved in the market place and through Laurence Leung we were introduced to East2 as we required impartial strategic consultancy for our new distribution transformation and the innovative design of Next Generation PSS. East2 has the skilled team and airline experience to guide us through a one-year engagement resulting in a clear vision of global airline industry trends and recommendations of NDC implementation and EMD-based ancillary service adoption under IATA standards.

I am excited to look forward for their new airline products.

Li Zhijun, General Manager of PSS Dept., IT Solution, China Eastern Airlines.

Cover-More continues to be impressed with the vision that East2 has in focusing on changing the travellers booking experience whilst ensuring they never lose sight of the importance of third party travel providers, such as Cover-More and others like us.

In order to demonstrate our joint capabilities (which are now possible with new technologies like IATA’s NDC), East2 and Cover-More have jointly developed a working prototype which integrates Cover-More’s data with British Airways test-data hub.

The East2 team knows and understands the aviation industry extremely well and to this end they are well positioned to drive behavioral change from what is currently a centralised booking process to a direct booking model that benefits both airlines and their travellers.

Cover-More Travel Insurance is a Global innovation partner of East2

Judith Crompton - CEO EMEA Cover-More Group

I understand East2 is in the process of a Token Sale which supports the development work of your blockchain technology based airline loyalty solution. We are delighted to have entered into a broad ranging partnership agreement with East2, a company we have got to know well over the last 18 months, and possibly leading to our investment for synergy and added value of Pi-Solution.  Both our companies offer different but valuable software solutions to airlines and we are both well experienced in the airline travel sector. This agreement allows us to mutually benefit from East2’s experience promoting and growing a global business, and our success and network in the rapidly growing Chinese airline market.

Tom Feng, President, PI Solution

Our Experience and Alliances

 

 

News and Media

AND EVENTS FROM OUR BLOG

FAQ

Yes you can contribute using USD. Should you wish to contribute in another currency please contact us at [email protected]

We need to identify you for compliance with anti money laundering (AML) regulations.

Yes you can. We will require documentation to identify the legal entity. This confirmation may take a few days but in the mean time the legal entity can make a contribution.

The identity check we use is fully automated so in some cases is unable to link your identity to the various verification systems used.

In these cases we will review your documentation and contact you separately to manually complete your identity check.

In some case the identify check will require some manual intervention so may take up to 48 hours to complete.

The exact amount of EDOS tokens you receive will be determined based on the USD$/ETH value on the time the funds are received. Once USD is converted to a ETH value EDOS will be allocated based on 1EDOS = 0.0000238ETH

Once you transaction is received we will confirm by email. It may take up to 5 days to confirm from time of you sending the funds. You can also check transaction status at https://east2.io

If you require help in setting up a compliant digital wallet contact us at [email protected] and we will send information on how to establish a wallet.

Your wallet is where you receive your EDOS and Bonus EDOS. To change this we will need to identify you. Contact us at [email protected] to facilitate this.

In most cases no. Only send your contribution from a wallet where you know the PRIVATE key

We will send out EDOS within 4 weeks of the completion of each stage in the token sale.

We are aiming to have capability to do this by Q2 2019. In the meantime we are plan to have EDOS listed on an crypto currency exchange during Q1 2019.

Contact Us

info[email protected]
For information about this EDOS Sale

[email protected]
For help in processing your Contribution or Whitelist registration

Send Me Updates

Accepted I accept your Privacy Policy and look forward to receiving updates.

Connect With Us