Innovative Australian research unveils the path to purchase for international flights – East2.io
May 25, 2018

Innovative Australian research unveils the path to purchase for international flights

by Stephen Bragg in News & Media

“Our research revealed that when travellers are looking for ideas and inspiration, they’re considering as many as six airlines. Here’s the kicker: Even as they’re about to book a flight, they’re still considering five separate airlines.1 Most travellers are open to considering new brands right up until they make a purchase, which presents a wealth of opportunities for brands to show up and make their mark.”

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Stephen comments: this challenge for airlines that Google has identified cannot be resolved with traditional or current approaches. EDOS offers airlines an opportunity to engage directly with the customers intent, to provide a personalised offer and gain a competitive advantage.

Read more:

https://www.thinkwithgoogle.com/intl/en-aunz/consumer-insights/innovative-australian-research-unveils-path-purchase-international-flights/

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