Travelers now prefer travel apps to web for search and booking – East2.io
May 25, 2018

Travelers now prefer travel apps to web for search and booking

by Stephen Bragg in News & Media

“In fact, mobile apps are increasingly being viewed as engagement platforms, given their ability to interact with consumers throughout the trip. These engagement points vary, from prompting them to book via a discounted offer to notifying them of delays or gate changes, sending contextual at-destination information and driving usage post-booking with loyalty updates.”

Stephen comments: I support many of the views in this article including the value of engagement possible through apps however, a key element that needs considering is that apps generally are still taking their users down a pre-determined process funnel – the opportunity is to allow apps to be driven by the users intent.

Read more:

https://www.tnooz.com/article/travel-apps-now-preferred-to-web-for-search-and-booking/

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