Memorandum.Capital Partners with East2 – a Major Airline Loyalty System Innovator –
December 23, 2018

Memorandum.Capital Partners with East2 – a Major Airline Loyalty System Innovator

by mppacheco in News & Media

Memorandum.Capital is excited to announce a service agreement with East2, which has unveiled a new, powerful customer loyalty system built on blockchain. East2’s Air Loyalty Plus program opens up a whole market of small and medium-size airlines, eager to adopt a customer loyalty system easily, bypassing any alliances and any expensive commitments.

Stephen Bartlett-Bragg, Co-Founder & Executive Director of East2 noted: “Our airline solution uniquely inverts the current user experience bringing new benefits to airline travellers and generates new revenues and cost savings for airlines: the two vectors that could hardly ever meet before in the long history of the airline loyalty programs. Armed with the strategic investment counsel of Memorandum.Capital we look forward to changing and enhancing the engagement and interaction between airlines and their travellers.”

Industry experts gave high marks to the novelty factor of the East2 approach, highlighting system’s portability: the program can work as astand-alone platform, replace, enhance, or be integrated with an existing airline loyalty points/miles program on a modular basis.

Ivan Aleksandrov, Memorandum.Capital Managing Partner agrees: “The wow factor of this system is two-fold: first, it is based on Smart Contracts component to unlock and harness the benefits of blockchain, and second, there is a stable and growing market of airlines asking for a portable and scalable system like East2, to bring their ecosystem of customer relationship to a new level ofbeing economically driven and mutually beneficial. And that’s without having to join some old and tired loyalty program alliances, often very taxing for the new comers.”

About East2

East2 is a team with deep airline commercial, operational and technology experience. Their motivation is the delivery of increased revenues and traveller value. East2 is working to totally re-design the travel experience.  The company delivers products and consulting services that focus on simplifying the airline digital experience and distribution model.

About Memorandum.Capital

Memorandum.Capital is an international investment company focused on blockchain-based assets. Incorporated in the UK, we have a presence in Europe, Asia and Australia with over 50 specialists and a broad network of major private investors. Our expertise in Venture Capital, Private Equity and Investment Banking allows us to provide exemplary services to our clients andgreat opportunities for investment attraction. The exceptional relationship with startups and our leading position in the industry offer unique advantagesto investors that partner with us early on.